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Video Marketing Should Target Hispanic Demographics, According to New Research

Posted by on Jun 3, 2014 in National News | 0 comments

New research shows Hispanic consumers are much more receptive to mobile technology, including mobile advertising. The study surveyed the opinions of 1,000 American consumers: 500 non-Hispanic and 500 Hispanic. “While the mobile habits between the two demographics match up across a variety of different activities, the report indicates that the Hispanic community is more likely to access coupons and banking services through mobile devices, giving marketers some additional insights into how to best target these smartphone-wielding consumers,” Adweek reports. Hispanic consumers are more likely to take part in online banking, downloading digital coupons, and respond to location-based or geo-targeted advertisements. “Hispanic consumers are also gobbling up mobile video, using location-based apps and texting more than non-Hispanics,” Adweek continues. Mobile video, according to the results, is wildly popular with Hispanic viewers. “Some said Internet video offered an inexpensive alternative to...

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General Motors Announces Another Recall, Brings Recall Total to 11 Million Vehicles

Posted by on May 29, 2014 in National News | 0 comments

Last Thursday, May 15, General Motors (GM) announced another recall, bringing up the company’s domestic recall total to 11 million vehicles in 2014. GM recalled 2.7 million cars owing to safety problems that could affect brake light performance. GM hasn’t been the only car manufacturer to do so, however. The industry as a whole has recalled around 20 million vehicles in 2014 so far. According to data from the National Highway Traffic Safety Administration, it’s possible that this year will see a new recall record that breaks the one set set 10 years ago, when a total of 22 million vehicles were recalled in a single year. The past year has seen a major shift within the auto industry as manufacturers learn that auto safety issues are becoming a national priority. This past Friday, the federal government made clear...

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Apollo 13 Astronaut’s Toothbrush Up for Auction, Along With Other Belongings

Posted by on May 28, 2014 in National News | 0 comments

On Thursday, May 29, items belonging to Apollo 13 astronaut Jack Swigert that went into space with him will be auctioned off at a Los Angeles auction house, including a mechanical pencil and an Oral-B toothbrush. According to the Denver Post, Swigert’s family is putting 91 of the late astronaut’s belongings up for auction. Each item will come with a letter of authenticity from Swigert’s sister. The rarest item going up for auction will be the Robbins medal from Swigert’s Apollo 17 mission, for which bidding will start at $45,000. One of the more unusual items hitting the auction block is the NASA Oral B-40 clear toothbrush that Swigert, who died in 1982 shortly after being elected to represent Colorado’s 6th district in the House of Representatives, used during the 1970 Apollo 13 mission. Bidding for the toothbrush will begin at...

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CT Scans, Alternative Treatments Now Letting More Patients Have Dental Implants

Posted by on May 15, 2014 in National News | 0 comments

A few decades ago, dental patients only had removable dentures as an option for replacing missing teeth. However, dental implants have recently increased in popularity, and by performing CT scans, dentists now have an easier way to find out which patients are eligible for this treatment. Dental implants can replace single or multiple missing teeth. They are comprised of artificial tooth roots typically made from titanium alloys and placed in the jawbone; these implants are later covered with a tooth-like cap made from dental porcelain. This procedure is possible through the process of osseointegration, where the jawbone is capable of healing around the metal implant to make it a permanent fixture in the patient’s mouth. The procedure for dental implants has an overall 96% success rate, according to most sources, and the treatment provides the appearance and experience of...

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North Dakota Leaders Push to Improve Access to Dental Care

Posted by on May 7, 2014 in National News | 0 comments

North Dakota is currently discussing the feasibility of implementing mid-level dental providers to assist with the massive need for dental services across the state. The meeting was spearheaded by the Interim Legislative Health Services Committee, chaired by Sen. Judy Lee.The concept of mid-level dental practitioners is opposed by not only the National Dental Association (NDA), but also by the North Dakota Dental Association (NDDA). Dr. Murray Greer, president of the NDDA, is against the change, saying, “We feel we have a good system in place that’s working well.”On the other side of the argument are rural North Dakota communities, many of which are lacking qualified dental providers. “We have many, many places in the state where there are no dentists,” says Sen. Lee. The NDA granted permission for mid-level practitioners for some portions of Alaska, claiming in 2010 that the...

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Microsoft Names Next Round of Games to Potentially be Adapted for XBox Television

Posted by on May 5, 2014 in National News | 0 comments

On Monday, April 28, Microsoft unveiled its latest move to stay on top in media innovation by announcing XBox Originals, a dozen original TV programs to be exclusively available to XBox owners beginning this June. XBox Originals will include a variety of different television genres, such as documentaries, reality shows and scripted dramas and comedies, Forbes magazine reported. The programs are Microsoft’s first attempt at competing with other original-programming streaming sites like Netflix and Amazon. After announcing its first lineup of XBox Originals, Microsoft is now looking to future ideas for programming. According to joystiq.com, XBox games Gears of War, Fable and Forza Motorsport are the latest potential sources of adaptation. However, these potential adaptations may ultimately never come to fruition. Vice President of Xbox Entertainment Studios Jordan Levin referred to these projects as being in a stage of “exploratory conversation.” These...

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